Season 2 Episode 1 – Sheryl Worthington [Healthy Ageing Advocate]

Hi everyone.  Welcome to our first guest for season 2.   On our latest Podcast I talked to Sheryl Worthington, a Senior Laboratory Scientist from Auckland New Zealand.

She is  a Healthy Ageing Advocate and a business mentor in a wellness company. From early on in her life she lived life like any normal adult. Along her journey she realised that her body wasn’t keeping up with her activities in life.

She was relatively fit and healthy, but found her body had more creaks and groans she thought she should have at her age.

She shares with us a little bit about her background and some reasons why she sought a path in natural medicine to help her body age as gracefully as possible. This was more evident as she is now a mum with young kids. She became a mother later in life, so she understood that her body needed a bit more care and nurturing. She wanted the energy to enjoy being with her kids as they grew older. She also wanted to continue to be the fittest that she could be for as long as can be.

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Along the way she searched for anything that would align herself with her holistic approach. Her search for solutions led her  to using essential oils and nutrigenomics. Sheryl has always had a background in science. She believes in natural health solutions that can be evidenced by results.Her journey was like everyone else’s. In her 20’s she played hard and was not very kind to her body. She exercised and partied like everyone else but realised that her body was not keeping up with her activities. She realised that to maintain her body in reasonable condition, she had to look at a more holistic approach to health.

It was a couple of years ago that she was approached by a colleague of hers to check out a product that she had come across.  A week later, after doing her research, she went back to him and was happy to give them a go. Two and a half years later, she is still using the same products and can see herself never being without them.

LifeVantage

What makes the supplements Sheryl uses different than others. With health and immunity being in the focus of the world in recent years during  the pandemic many people are searching for natural solutions.  Never before has our bodies and our health has been under so much pressure. With the world’s food supply also under threat, finding the right supplementation for our bodies has become an important part of life. There is a reason that the supplementation industry worldwide is now worth around $220 billion in revenue.

There are millions of supplements available around the world and much of them are under constant scrutiny from naysayers, regulators and health practitioners etc. Of course, they all say that their products are based on science. The  products she uses are based on a relatively new field of science called nutrigenomics. This concept is based on how foods have the ability to impact on our genes at a cellular level.

Photo by Taryn Elliott

The products are totally sourced from natural ingredients and formulated with the right quantities to get the desired results. The uniqueness of these products however are backed by medical research and also backed by scientific results. The research results are also peer reviewed on various independent medical journals. This is the reason why Sheryl knew she was on a good thing.

In her words, she says that “these supplements aren’t adding something to the body that enhances energy or performance, but it assist in the body at a cellular level to create its own natural immunity and energy.”

Moving along her health journey,  she started to share the product and her knowledge to others. She enjoys sharing her story with others and it has become a passion for her to help others to also become healthier.  As a self-proclaimed introvert, Sheryl began her journey into entrepreneurship knowing nothing about the business model. You see, the products are available only by word of mouth. The business model that she works with is based entirely online and by just using the products for herself she was able to tap into a whole network of mentors and positive people who are working together for the one goal.

Her company helped her set up an online e-commerce portal and she is now  mentoring others to build their businesses. Previous to this, she has had never been involved with business before in her life. Now, she is a bona fide small business owner and her company is continuing to help her  grow and become a leader in the industry.  She is now building a sustainable e-commerce business that will eventually grow exponentially. All the while doing it part time whilst she is working in the medical science field.

Sheryl knows and understands that in business, she will get knocked down constantly. Her health journey is testament to her determination to share what she has with as many people as possible. She is an example of the products working and she believes in what the company is trying to achieve. This is why she continues to connect with like-minded people that have an interest in health and wellness. This is how we connected on LinkedIn.

Thank you very much  Sheryl for sharing your story with us.  I like the fact that you did not hesitate to try the product once you knew it was all about the science.

I look forward to watching her grow and develop her business further as she ages gracefully with her husband and her kids in the future. Hopefully we can touch base later in about 12 months’ time to get an update on your journey.

Until next time. Live Work Digital..

Luki…………Ciao.

How Not to Make a Podcast [Journal #4]

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Ok folks, it has taken a bit of time to update everyone with this post, “How not to make a podcast.” As we mentioned, this journey is all about learning and developing the concept as we go. With the actual subject completed at University that resulted in this project, Lisa and I are now focused on the next subject(s) of our respective degrees and our own personal lives.  It is now a balance to maintain and continue both the blog and the podcast. 

Lisa is going gangbusters with her E-Learning business so that is her priority. For me, I continue to drive as the country comes out of lockdown. It has become busier in some regards, but it is still a bit of treading water with Taxi drivers back on the road and more ride share drivers as well. Along with this, I am also working out my next move as I need to start thinking about what happens next after I complete the degree in November.

As much as we have slowed up a bit and reflect on our progress, it was also time to take stock of where to go with Live Work Digital.

These are the sort of things we are now assessing at this point of the journey:

  • Should we upgrade our WordPress blog site from the free version?
  • What is working with our Instagram?
  • What is the impact of LinkedIn?
  • Do we need to change our feel or branding? 
  • Do we need to focus on branding at all?
  • How do we promote our podcast further?
  • Do we need to continue to reach out to people to get more content?

Currently we are about to launch our 5th episode and still have 2 more in the wings ready to be edited and already have another 2 or 3 potential as well which essentially covers our initial target of having a 10 episode season.

There is also the opportunity for Lisa and myself to use this platform also for our own businesses and opportunity by recording specific content that we could release. This is something that we have kept in mind throughout the journey.

As we move forward with our episodes, we will continue to find our brand and share our experiences. Our focus has been on ensuring the episodes continue on and we are organised with that area.

The purpose of the blog and the posts are to ensure that we are building our SEO presence and we continue to learn more about this area of digital marketing. Testing our presence through my personal browsers and the words Live Work and Digital, we seem to have a reasonable online presence,  especially when the search is on the words with no spaces. (liveworkdigital)

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Photo by Edho Pratama on Unsplash

Our images that are tagged on social media appear regularly on searches. This is because we have made the effort to ensure our images are embedded with information through the Alt Text html coding sequence. (Which we learnt from Jason Borg, our SEO Guru)

Presumably the hashtags we use are also having an impact on search results. This is also another area which requires a bit of focus. We are continuing to play around with this aspect of SEO on Instagram and LinkedIn specifically. 

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Photo by Jon Tyson on Unsplash

Also on search results for Live Work Digital, our videos on YouTube  appear. Yes, we have a Live Work Digital YouTube Channel. It’s not a big focus, but it is there. We thought that in the long term it will obviously build our ongoing presence. More to come on that one at a later date.

The whole SEO thing has got me thinking as I have been focused on the Key Words as a starting point. The question I ask myself currently is:

  • Who would search for us?
  • What questions would be put to Google that would lead people to us?
  • What is the more important? The Blog or the Podcast?

As an extension on using Key Words in our blog posts (Which we do sparingly and try not to overdo it!) we want to focus on short statements at the beginning and at the end of the posts which relate to the Blog Post Heading. This is something I learnt on a podcast recently so hopefully this will add to our searchability. Which makes sense as these statements are potentially matching the questions that people potentially be entering on their Google Search for answers. For example, “How not to make a Podcast!”

We want our blog to be a portal of information to the concept of “Living and Working in the Digital World.”  We want to inspire people through our podcasts by listening too and having conversations with ordinary people that are living it and doing it. Maybe we can educate people along the way and encourage them to open doors.

Anyway, My next step is now to check out and analyse how our website ranks on Google and there are some free tools that we can use. I purposefully haven’t looked at these up until this point because I want to see what impact the website has based on the things we have done on the blog. (With no clear knowledge or direction apart from actioning some things that we have learnt along the way). There will of course be a whole blog topic on this area in the future.

It has got me thinking though as to how our domain name impacts on the whole thing. This is the domain name that we started with:

https://liveworkdigital.wordpress.com/

We then captured the domain liveworkdigital.com. At the moment, people can find us on here, but they will be directed to the WordPress domain name. We had to upgrade the site from the free version to the next level so that we were able to map the domain name to WordPress. 

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Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

So I hope to update everyone next time on what impact this has on SEO rankings of the site.  I purchased the domain name from a separate provider not attached to WordPress. My guess is that we may need to transfer the name but who knows!

We are just making this whole thing up as we go along right?!

Then there is the question as to how we promote the Podcast! But you will all need to read the next blog post to find out our progress there. As you follow and watch us, you will inevitably see the subtle changes in what we are creating.

Until next time,

Live Work Digital……..Luki

 

Episode 4 – Rory Callaghan [Integrated Health Professional]

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In this week’s instalment of our Live Work Digital Podcast we have Rory Callaghan. Currently he resides in Bali,  living what some may call, the  Dream Digital Lifestyle. He is a qualified Physiotherapist and also has a background in Sports Science. At the age of 25 he suffered burnout working 70+ hour weeks. It was at this time, he realised that something needed to change. So, started his journey to find a solution to live a better and healthier life for himself.

In the process of getting his health back he set about working on a solution so that others wouldn’t need to go through what he did. From this point on, he was devoted to the pursuit of recognising and developing this ‘Self Care’ revolution.

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He wanted to develop a  holistic community dedicated to the preservation of health and wellness worldwide. For everyone, for mother earth and its oceans, mountains, plains and rivers. So this is what he did.

The essence of his philosophy is based on the need that we all need to work on our own self before we start giving and helping others. If our own cup is empty, how can we be the example for others? We all need to fill our own cups until it is overflowing with all the good stuff. Once it is full to the brim then we can allow the  overflow  to spill over to the people we want to help and share our lives with.

Along the way, through  his journey he made a decision to partner with a Health and Wellness company which took him to Indonesia. From here he realised that Bali was a place which nourished his soul and he literally decided to sell up everything to base himself there for the foreseeable future.

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Photo by Niklas Weiss on Unsplash

From the Island of the Gods (Bali) he continues to work on his concepts and ideas. For those that want to know more about his selfcare framework, he has a free download  that is available to anyone via his website.

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On our podcast He shares with us some of his journey and some of the hurdles he faced to get to this chapter in his life. He is one amazing guy who simply made a decision that this is the life he wanted, and he set about to achieve it.

He advocates that everyone has the ability to create a new and different chapter in their lives. His message to anyone who is questioning where they are in life,  is that if something doesn’t feel right, then you need to stop and take a breath. We all need to stop and think about we want with our own individual circumstances instead of accepting that this is the way it is. It is only then that we can lean towards a more rounded and healthier life.

He does live a lifestyle which many people may be envious off, and he uses the digital world to get his message across. He does, however,  cautions that it may not be for everyone. There is a lot of hard work still to get to this point, and the journey may be a never ending path. We must admit though, we like his version of working 9 to 5 very much.

His path is not the norm, but it is the exception. His dream is not everyone’s dream but he encourages everyone to be courageous, to be brave and to be bold. If anyone wants to know more about how to get involved, check out our blog or message us through any of our channels and we can connect you to him.

Until next time. Live Work Digital

Lisa & Luki

Special Episode [The Story So Far]

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Hi all! Yes we are only a few episodes into this journey and we are doing a special edition episode?

It’s ok, we aren’t getting ahead of ourselves. We are doing this for a few reasons:

  • We thought it would be fun to share how much we are having with it and also showing you the warmth and the openness that our interviewees have been. They are all very kind with their time and have so much passion with what they are doing or creating around them.
  • Secondly, we wanted to enter the Rode Cast Podcast Competition.  We can win some really cool equipment! In the process we wanted to do a mashup anyway so people can see the fun we are having with it. We also wanted to see that we are just ordinary people doing something pretty fun, mistakes and all.
  • Thirdly, did I mention the competition?
  • Lastly, as part of our evolution of learning new skills, putting it together and editing the content so it would flow was invaluable.  A sprinkle of everyones voice, leave in some umms and aaahs and add in some extra cringe worthy laughing clips in between the bits takes some doing.

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The competition is due to close and up to this point we were about to drop Episode 4. We snuck this one in so we can get the episode locked in and submitted.

With everything going on, we currently have a bit of a backlog, but thats ok as we are fitting it all in around our normal day to day. At this moment in time there are currently 2 more episodes  to edit and write blog posts for.

We also have more people already locked in for interviews. I think we have got a pretty broad cross section of people for our whole season so far. The thing that has been  the constant for everyone is that they all had to navigate their way through the recent epidemic. No matter what industry they are in, it has been affected and they have had to shape their way through it and out of it.

Going through the  raw recordings also jogged the memory banks as to the things we learnt and even showed how we have progressed n the short time we have been doing this. A little more refined each time and the quality of the questions also are bringing some good responses and conversations.

Some of you may ask also who the dog is on our promo pic! Well since Toulouse, our CEO is a little media shy, we have used a Stunt Double for all our associated Memes, Instagram posts and story’s. If you have noticed, we also have used some of his four legged fan pups through our brand building evolution as well. We share the love with pictures of all sorts of dogs. Well mainly Frenchies as he is our CEO after all. Plus he is our boss. (Hmmm maybe we need a profile page for him?)

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Anyway, slightly off topic I know, but as we said, we are sharing everything we are doing along the way.   Seriously, the podcast thing is just a cool thing to do. When I originally suggested we do one with Lisa she didn’t hesitate and said yeah that could be awesome. From there, we just kept on going with it. This Special Episode  is indeed a really happy and fun episode to showcase our journey to date.

Frenchie Be Bold be Courageous

Live Work Digital to you all. Til next time…….Peace!

Luki & Lisa

Why I knocked back an Internship.

I knocked back and Internship recently. A couple of years ago, at the age of 48, I decided to go back to University. Now it has been 27 years since I left for a year off from my Bachelor of Business degree. I left because I was lost and was defeated doing something that obviously didn’t interest me. In fact I had no idea what to do so I aimlessly just meandered along and let life take me with the tide.

And as you guessed, I never went back to it. I did 3 years of a 3 year degree with one year to go. What a dropout! What a waste of time.

I wished I had of just travelled looking back! Jumped on a plane and head to Europe or the States and then rent a van to cruise through a while. Oh life would be so different wouldn’t it!

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Photo by Kevin Schmid on Unsplash

I decided that I was going to make sure I finished this course in the 3 years even if was going to kill me! Can I do it in the 3 years? I mean, is pretty much full-time study. Bloody ridiculous goal I would have thought, if it wasn’t me that set it. Fast forward everything until now and I am literally on the verge of finishing this damned thing. I had a bit to prove to myself really and it feels bloody amazing that I am now so close.

So this degree was going to set me up to work in the online space. Some people would argue that I don’t need a University degree to do anything online and it was going to be just a waste of time. I am also sure my family were also thinking the same as I struggled to complete  many things  in my life. When it wasn’t really the shiny thing I was actually looking for, the gloss wore off and I would continue on my search for my Holy Grail.

I needed to sow the seeds to the next part of my life.

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 Image by congerdesign from Pixabay

This was however the thing that would give me the grounding that I needed whilst I set myself up to be working in a space that I was drawn to. I was drawn to all things online essentially that had to do with media and communications. I was fascinated  with the concept of stories and listening to peoples stories and how they impacted others.

So for those people that are looking and waiting to see me fail again (including myself) take a seat in the back row and get ready to clap me on stage at my graduation.

Earlier this year, I thought I would look at dedicating a day a week to do maybe an internship. There are a couple of places online that will enable me to work with startups and freelancers to get experience in SEO, Online marketing, social media blah blah blah. There were some genuine offers, but most of the people on those sights were just wanting someone to do the work for free. I realised playing around online  working on various things through the years, I realised I had learnt more than I realise. I mean, heck, I built a live online e-commerce website for someone on a major commerce platform.

We just built a podcastchannel from scratch!

There was a couple of reasons why I didn’t end up taking that pat. Sure, the stuff I did was going to be good on my CV, but was it going to get me to where I want to be?

  • I wasn’t sure I want to work in the corporate field again (Actually no I didn’t)
  • A couple of the companies outlined some of the things they wanted me to do, and it was tasks that I could do, but it wasn’t going to be much of a mentorship type setup.
  • A lot of time was going to be dedicated to someone elses work. I was busy as it was driving and studying in between kids and travel

In the end I changed my mind and turned down a couple of apprenticeship opportunities.

I decided I was going to hire myself and setup some things online which I could build and grow and nurture. Through building the blog and podcast, I realised I knew how to do a heck of a lot of stuff already.

At the end of the day, I set on this journey so I could live a life where I was not stuck in the one place or office or life. I wanted to be free of the constraints of a suit or higher management telling me to conform to there way of doing things. You must be dreaming I hear you say! You bloody better believe it. Whats the alternative?

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Photo by camilo jimenez on Unsplash

Can you tell I am a very visual kind of guy right?

I am learning a lot by building this blog and it is something that I can build and document to show others, my journey. So much so I am enjoying adding content and topics t write about. Right now, I have 32 topics in draft in the backend of this baby.

I know that right now, at the beginning, very few people will even read this article if any. Someone asked a question on the University online discussion board the other day about how to get a portfolio together and whether they needed one. Hell yeah! This blog is my live CV.  Every letter I type and every person we interview to how we work our strategy on social media. It is all part of my Portfolio.

How fortunate I am that I found Lisa through the course and we are on this journey to wherever it is it will take us to.

So if you are offered an internship, tell them to stick it! No, I am kidding. Do what you feel is right for you and when it is right for you. I made a decision to knock back an internship, because I had a plan.

Thanks for reading if you got this far.

Cheers,

Live Work Digital Rocks.

Luki

Episode 2 – Amanda Stevenson [Optikids Fitness]

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For Episode 2, we welcome Amanda Stevenson from Optikids fitness a fitness program designed for kids to be active and have fun. Optikids is a unique program that runs before and after school at the Kororoit Creek Primary School, which is situated in the Outer Western Suburbs of Melbourne.

Logo with kids at the front and messageAmanda’s philosophy is to create an atmosphere of fun for the kids, to build up confidence, teamwork, resilience and friendships. She is a highly motivated mother of 4 kids and personal trainer and wife in partnership with Russell her awesome husband. She is also a marathon runner and general fitness geek.

I have known Amanda for a few years through the local running club so it has been awesome seeing how she has changed and transformed her life to where it is now.  She is driven to help her community and the people around her and has a thirst for helping others. Today we talk about her journey and the changes she needed to make in her business for it to continue to survive. She talks to us about what she had to do to adapt and survive…and  with her devoted family she has raised the bar to go outside her comfort zone and go online.

Armed with Google, a tripod, an old iPhone, some sticky tape and a couple of old noticeboards, she converted parts of the house into her film studio. Her family also became her production team.

She attributes a lot of her success to applying some of the things she has learnt from her Business Coach, whom she met in a chance meeting a couple of years ago. Through networking and putting herself out there, Amanda has built a reputation for her love of not only her family but the kids that take part in a program. She does it for the pure love of maintaining and living a healthy lifestyle.

She has had to make a lot of changes and she has had to overcome what many in her industry are now going through. Instead of giving up she found a way to continue to serve her community of families who live her and are appreciative of what she is doing for the community. Instead of waiting for the economy to improve, she evolved and took it head on. She truely is an amazing woman.

As a result, she has transformed her whole business to operate online. There are still many unknowns as to when the current world situation will change, but regardless of what happens, I am sure Amanda and her team will change it up and forge ahead to more success in the future.

From the humble beginnings of the upstairs rumpus room she quickly adapted and transitioned her film studio to the garage. She learnt on the go and her production got better every time she went live on air. It goes to show that you don’t need a lot of money to get things started. Just a team of supporters and the ability to find a way to make it happen.

Thank you very Amanda for your time and for sharing us your story. I hope you all enjoy listening to it.

We will of course keep everyone in the loop with Amanda’s progress in the future. Thank you again Amanda for your enthusiasm and you drive. I know your family would constantly be telling you this, but you should be very proud of what you have achieved so far. Thanks also for being part of our project.

Love to you and all your fans.

Luki & Lisa