Episode 7 – Elliot Jaffe [Writer]

Hi all. Welcome to episode 7. For this episode we feature Elliot, a young University graduate who is finding his place in the world after graduating from his Bachelor of International Business Degree from the University of Auckland. On a chance conversation with a random rider in the car through lockdown, I met Chelsea. We got to talking and she mentioned her partner was working with blogs.  Through this connection, I connected with Elliot and this is how we ended up talking about his experiences in this new digital age and how he navigated to this point in his life.

After completing his degree in 2016, Elliot continued on and also completed his Masters with honours. The world was at his feet and it would seem that he had it all planned out. As many young people do in this age, he decided to take a bit of a break to travel. After a stint in England playing a bit of cricket and a detour to Japan, he decided to settle in and plan out what the next move to be.

The plan was not to necessarily move to Australia, but Chelsea managed to get a job at the Children’s Hospital in Melbourne and their destiny was set in motion. Elliot managed to get a couple of Sales roles and it would seem that this was to be his future path. Deep down however he knew that this was not the path he really wanted. In fact, he didn’t really know what he wanted to do with himself.

Like many others, when the country went into lockdown, he suddenly found that the work dried up and was suddenly out of work. He then made a decision that the sales area was not something he wanted to go into and accidentally fell into writing. 

He decided to develop a blog to document the stories of small business owners living through the pandemic. He wasn’t sure how to go about it in the beginning. He just did his research and made a start. He learnt how to build a website, utilise Zoom and then also taught himself how to touch type to transcribe the interviews he does.

He also didn’t have much of a network, but he just went to work contacting small business owners randomly to see if they wanted to get involved in his project. Some said no, but most were open to a conversation and he went on from there. His Sales experience started to kick in and he just went to work connecting, chatting and then interviewing. Check out his work with our very own Lisa Listama of the Live Work Digital fame!

Small Business World Blog

His story is one of positivity. His blog continues to grow  with the stories of hope and determination from business owners doing it tough. The message is clear,  local small businesses are struggling but they continue to fight and remain hopeful for the future.

He made a decision to follow another path and in the middle of it he found his passion. We love the fact that he is able to connect with random business owners who want to share their journeys.

What is clear is that no matter what stage of life or career you are at, the opportunity is there for anyone to be able to change course. Elliot is an amazing example for this generation of new leaders connecting and building relationships through this digital age we live in. There is still some uncertainty for the immediate future, but what is clear is that we can all find despair in these tough times, but we can also find hope and optimism as well.

We wish him well for his journey ahead.

From us, until next time….Auf Widersehen [Live, Work, Digital]

Episode 5 – Trish Martin [Digital Marketing Guru]

In this week’s instalment of Live Work Digital Podcast we are chatting to Trish Martin from Chromatical. She is a Marketing Guru. Trish is a a colourful, vintage clothed, bright and bubbly soul that knows all about digital marketing.

Her vast experience in the marketing world should render her about 85 years old but she is so young and is just about to expect her first child!

I (Lisa) approached Trish to jump on our podcast for a number of reasons:

  1. She knows her digital marketing shiz and us business owners/entrepreneurs/digital nomads NEED to know how to market to our vast audience.
  2. I am in her Chromatical Club (listen for details) and have experienced first hand the value and knowledge she gives to us members. The ideas can be so small and so big that they will launch your business into the stratosphere.
  3. I think she is a top lady and genuinely wants to help people.

I don’t know about you, but I’m baffled by social media marketing. Like, why does it matter if I have a nice Instagram feed? Why do some businesses post a lot and some not at all? How often is TOO often to post? What should I even post about?

SO MANY QUESTIONS

Trish covers all of these questions AND MORE in the podcast.

So get your fave cup of tea/coffee or wine (hello!) and get that pen and paper handy! You are going to want to write her tips and tricks down.

LISTEN NOW!

Don’t forget to jump on Trish’s social here and get ready to smile because her feed is a DELIGHT!

Trish Martin, Digital Marketing Guru

Let us know what you learned from the podcast!

Enjoy,

Lisa Sparkle 🙂

How Not to Make a Podcast [Journal #3]

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Ok then!

We are continuing to slowly build our  Live Work Digital  Podcast at a nice  pace. Currently we have just launched Episode 3 and at the same time we also just finished  interviewing someone for another future episode.  Lisa and I both got held up a little the past week. We were busy getting in our final assignments for this particular study period and it just was generally a busy week for both of us

One thing is for sure though We are having a heap of fun talking to people and we are so grateful for everyone that is willing to share with us their stories. We have halted the interviews a bit for the moment as we need to catch up and catch our breath. In short, we have up to episode 6 recorded so we are a bit backlogged. We aren’t really worried though as we don’t have a schedule and we are learning a heap of stuff about the process.  As long as we continue to build content and keep moving, we will find our flow and move with the current at our own pace.

Meanwhile we will continue to update our progress and what we have learnt as much as possible along the way. We have actually over 30 topics headings in draft that we want to write about and we are adding more along the way. It may take a bit to catch up I believe.

At the same time, we are slowly building and shaping our brand. It is interesting to see how our Instagram feed has evolved and changed since we started. We have been focused on our story and are hopefully creating some eye catching content with interesting visual images and music attached to the Story Feed. Throw in a #hashtag or 6, a sprinkle of Gif’s and slowly, we are evolving and spreading our reach outwards.

Our Vibe

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Photo by Petr Sevcovic on Unsplash 

We are just learning what works and what people like and I am actually really enjoying building the content.  As we find out our vibe to find our tribe we will eventually find our tempo on the timing for our  posts and stories.

Trying to find what works is a little bit like moving into a shared house and buying a heap of fruit to put in a bowl to place on the kitchen bench, just to find out what is the favourite fruit of the household. Huh? What…… you say?

Well, to see what everyone likes  I will be able to see which fruit disappears first. If only the pears a left in the bowl and start to go rotten, then I know I wont need to buy any more pears. If green apples are the bomb, then I will buy more green apples next time. (You will see throughout this journey that I like my analogies…boom!)

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Photo by HOTCHICKSING on Unsplash

I am diligently putting into practice some of the things I had recently learnt from Jason our SEO Guru on Episode 3. I will share this information on a blog later in the week, along with the other things I have learnt through my research. I have also been reading and listening to other blogs and podcasts during the week.

I feel we are starting to deliver a good base of information and content and the only thing stopping us really is that we don’t have enough time in the week to do more on it. The important part though is to ensure we have the content for further episodes. With this base, I hope we are now portraying that we have some substance behind what we are trying to achieve. The next step now is to reach out and connect with other bloggers and other podcasters.

It is not an accident that we chose Anchor.fm for our podcast platform and WordPress as our Blog website. Both of these platforms have vast communities of people just like us doing the same things. Part of a spreadable network is to find as many roads and intersections as possible that we can explore and connect to others. By default we are already part of these communities. WordPress in particular has a vast community of connected bloggers that are in the tens of thousands.

At the end of the day, most blogs don’t have a podcast attached to it and most Podcasts don’t have blogs connected to it either.

The other piece of this puzzle is the traction we are also gaining from our LinkedIn profiles. We commenced testing our reach a couple of weeks ago just by me updating my profile to include the fact that I was finishing my degree later this year and also adding Podcaster on my list of titles. The other thing I did also was started a 30 day free trial of LinkedIn premium. Haven’t really used it much except for looking to see who is looking at my profile. Not sure I will have the time to really test the waters with all the other functionalities of the premium subscription, but will check out further in the next week. The one thing I do know is that on a Friday, there is no point in posting a blog. It barely gets any views. Whether this is because of the lockdown situation time will tell, but that was an easy observation. I will just post a meme of some sort instead.

Ok folks, thats it for the moment, Until next time…..

Love you all,

Live Work Digital

Luki